KHS America Launches the Alianza Académica with Free Virtual Festival
Mount Juliet, TN, March 10, 2025…KHS America is proud to present the Alianza Académica, a unique opportunity for school programs to join a vibrant community of top educators, artists, ensembles, and music retailers, along with leading mariachi, conjunto, and Regional Mexican music programs nationwide. In celebration of this new program, KHSA will also host a free virtual festival to showcase school ensembles.
Since 2017, the offerings and activity of the KHS America Academic Alliance program have provided next-level support to school band programs throughout the country. Now, with the growing popularity of Regional Mexican music and its increasing adoption in educational programs, the KHS America family of brands, including HOHNER, H. Jimenez, Hercules, Jupiter, XO and Mapex, strive to strengthen the connection between Latino musical heritage and the next generation of musicians.
When schools join the KHS America Alianza Académica, they will receive access to benefits intended to enhance the experience of students, promote program growth, and bring attention to the great things that educators are doing to pass along this musical heritage. Benefits will include access to exclusive resources from renowned educators, purchase rewards, clinician or artist appearance support, and national exposure for member schools. This is offered in close cooperation with the best music retailers in the country in order to foster important relationships between educators, KHSA, and other businesses that support music education.
To celebrate this new Alianza Académica, KHS America is hosting a free virtual festival, inviting schools to submit video entries in one of three categories: Middle School Mariachi, High School Mariachi, or Conjunto/Regional Mexican/Open.
The KHS America Alianza Académica Virtual Festival supports and salutes schools across the United States as they showcase their Latin music ensembles. This free, virtual event provides schools with expert feedback from renowned educators and rewards top-performing groups with high-quality instruments. By eliminating travel expenses and simplifying the competition process, the festival lifts barriers to participation and empowers schools to focus on delivering an exceptional experience for their students.
Entries for the festival can be submitted between March 10th and April 15th, and prize packages will be awarded to the top three ensembles in each category.
To learn more and enter the contest, please visit academicalliance.com/virtual-festival.
ABOUT ALIANZA ACADÉMICA:
The KHS America Alianza Académica provides a unique opportunity for school music programs who are focused on passing along the heritage and legacy of Latino music, offering rewards and benefits within a community that includes top educators, artists, and ensembles as well as a network of outstanding music retailers. To learn more about this community, visit academicalliance.com.