Martin Guitar Unveils Three New Ukulele Models Including Partnership with Life is Good®
Nazareth, PA, (NAMM, HALL D, Booth 5602) - April 10, 2023 — C. F. Martin & Co. (Martin Guitar) is proud to announce the release of three new ukulele models, including one launched in partnership with the iconic lifestyle brand, Life is Good®.
Music has always been a huge part of the Life is Good brand, from hosting music festivals to featuring instruments on its tees, so expanding to a customized instrument is a natural addition for the brand. Both family-owned brands value community and togetherness, and nothing adds more fun to a gathering than music.
0XK Uke Life is Good
Martin has banded together with Life is Good®, the original positive lifestyle brand, to create this unique and vibrant ukulele. The soprano uke, made from durable Hawaiian koa HPL, features a colorful collage of the most iconic Life is Good graphics from nearly 30 years of spreading the power of optimism. It includes a sustainable soft shell case, top-notch puns, and the good vibes needed to turn moments into memories. List price: $349.
0 Soprano Uke
Martin has been making soprano ukuleles since 1915, and they were fashioned after the first ukuleles that originated in Hawaii back in the 1880s. The smallest-sized ukulele we make, the0 Soprano Uke features a top, back, and sides that are crafted of sinker mahogany that was reclaimed from a river bottom in Belize. Sinker mahogany is denser and offers slightly more harmonic complexity than regular mahogany. The entire body is finished in high-quality satin lacquer. It comes with a soft shell case. The 0 Soprano Uke is a beautiful example of why Martin is still the name in superior quality ukuleles. List price: $1,599.
S1K Uke
Martin has been making soprano ukuleles since 1915, and they were fashioned after the first ukuleles that originated in Hawaii back in the 1880s. The smallest-sized ukulele we make, this soprano-sized model features a top, back, and sides that are crafted of koa, a wood native to Hawaii and a favorite of island players. The entire body includes a hand-rubbed, ultra-thin finish. List price: $499.
ABOUT MARTIN GUITAR
C. F. Martin & Co.® has been making the finest handcrafted acoustic guitars for nearly two hundred years. For some of the biggest names and the most revered musical legends across every genre and every decade. And we’ve been doing it with pure artistic passion, a deep love for all things music, and an unwavering commitment to our community and the environment.
But most importantly, we’re still doing it… for you. For current and future generations of
pioneers, rebels, and dreamers. For the beginners, the pros, and everyone in between. We believe music is an unstoppable force. It raises us up. Tells our truths. Gets us on our feet. Expresses our deepest heartaches. And our greatest joys.
So, we’ll continue to make the very best acoustic instruments and strings for as long as there are people like you who love music and love making it. We want to be there to help you tell your story. To help you share your music with the world. To help unleash the artist within.
We’re ready for the next two hundred years. Want to come with us? Visit martinguitar.com
ABOUT LIFE IS GOOD®
Life is Good is the original positive lifestyle brand dedicated to spreading the power of optimism through art and message. The company donates 10 percent of annual net profits to The Life is Good Playmaker Project. Through this work, they are able to help over 1 million kids in need each year. Life is Good® is a registered trademark of The Life is Good Company. Visit LifeisGood.com for more details, and follow Life is Good on Twitter, Facebook, Instagram, and TikTok.