C. F. Martin & Co. Partners with the 2012 CMA Awards to Sponsor Their First-Ever Artist Welcome Lounge
C. F. Martin & Co. Partners with the 2012 CMA Awards to Sponsor Their First-Ever Artist Welcome Lounge
C. F. Martin & Co. Partners with the 2012 CMA Awards to Sponsor Their First-Ever Artist Welcome Lounge
Nazareth, PA, October 28, 2012 -C. F. Martin & Co. is thrilled to announce it is an official partner of this year's 2012 CMA Country Music Awards, and will sponsor the first-ever backstage Artists Welcome Lounge Oct. 29-Nov. 1 at the Bridgestone Arena in Nashville. The lounge will be a comfortable, chic haven for all participating artists to relax, mingle with their peers, and best of all, play the beautiful Martin guitars available in the lounge during rehearsals, the red carpet and the night of the awards show.
Over one dozen Martin models from custom designs, to artist signature models, to the very successful Retro Series models that debuted earlier this year, will be available to the performers for spontaneous jam sessions in the exclusive backstage lounge. Many of the CMA Awards nominees, presenters and performers are Martin fans and brand ambassadors, including Dierks Bentley, Hunter Hayes, Willie Nelson, Vince Gill, Zac Brown and Brad Paisley.
"Martin Guitar has a long and illustrious history with country music, so we are honored to be partnering with the CMA Awards this year," said Amani Duncan, vice president of brand marketing, C.F. Martin & Co. "Martin is always excited to provide their exceptional products to established artists and rising stars alike, and what better venue to do that in then at CMAs in the company of such a stellar array of country stars!"
Media outlets backstage at the CMA Awards are invited to visit the lounge and use it for interview locations. Please contact Kate Richardson (615) 243-0619 to make arrangements. Kate will be on site backstage at Bridgestone in the lounge Monday - Thursday.
About Martin Guitar
C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 175 years. It continues to innovate, introducing techniques and features that have become industry standards including X-bracing, the 14-fret guitar and the "Dreadnought" size.
One of the world's leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line - the fastest-growing treated string in the industry, and the Martin SP line - which uses an industry leading core wire to hold tunings better.
Martin guitars and Martin Strings are the instruments and strings of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies; on Broadway and in books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.
Media Contacts:
Katharine Richardson
Richlyn Marketing
For Martin Guitar
615-243-0619
Aliza Rabinoff
For Martin Guitar
212-981-5157
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Posted on Sunday, October 28, 2012 | Comments (0) | Permalink